Daniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands, has taken a leave of absence following the backlash from the Dylan Mulvaney Bud Light advertising campaign.
Instagram/Dylan MulvaneyGoogle, Bud Light Vice President of Marketing Alissa Heinerscheid had already taken a leave of absence for her role in pushing the ad featuring transgender Dylan Mulvaney.“Given the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokeswoman told theSources indicated the two executives did not take a voluntary leave of absence and “AB InBev named another executive to replace” Heinerscheid.
Bud Light Vice President of Marketing Alissa Heinerscheid had already taken a leave of absence for her role in pushing the ad featuring transgender Dylan Mulvaney “I had a really clear job to do when I took over Bud Light. It was, this brand is in decline, it’s been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,” she said.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
WSJ News Exclusive | Bud Light Brewer Puts Two Executives on Leave After Uproar Over Transgender InfluencerAnheuser-Busch said it had placed on leave two executives who oversaw a Bud Light collaboration with a transgender activist
Read more »
Bud Light marketing VP takes leave of absence in wake of Dylan Mulvaney backlash: reportBeverage conglomerate Anheuser-Busch has rearranged the management of its Bud Light brand following a widespread conservative boycott of the beer.
Read more »
Bud Light's marketing vice president takes a leave of absence following Dylan Mulvaney controversyWeeks after boycotts of Bud Light, its parent company Anheuser-Busch InBev has reportedly decided to have marketing vice president Alissa Heinerscheid take a leave of absence following backlash of the brand partnering with transgender influencer Dylan Mulvaney to promote the beer. She will be…
Read more »
Bud Light executive takes leave of absence after Dylan Mulvaney uproar: reportsThe Bud Light marketing executive who sought to update the beer's 'fratty' image has reportedly taken a leave of absence following boycotts and outrage over the brand's partnership with a transgender influencer.
Read more »
Bud Light Marketing Exec Behind Dylan Mulvaney Campaign Takes 'Leave of Absence'The marketing executive who oversaw Bud Light’s collaboration with trans influencer Dylan Mulvaney has taken a 'leave of absence' from Anheuser-Busch
Read more »
Caitlyn Jenner escalates feud with Dylan MulvaneyCaitlyn Jenner escalated her war of words with Dylan Mulvaney, telling The Post this week that the trans influencer was “fringe” and “not good” for the LGBT movement.
Read more »