CEO Michel Doukeris said the one-off partnership was blown out of proportion online.
The CEO of Bud Light’s parent company blamed online misinformation for the controversy surrounding its marketing with transgender influencer Dylan Mulvaney, in an, doubling down on a strategy to distance the beer brand from a political controversy that sunk sales volumes in the U.S. over the past month....
Leadership is aiming to highlight Bud Light’s branding as “easy to drink, easy to enjoy,” downplaying and distancing itself from political controversies, Doukeris said. Following backlash in mid-April, Anheuser-Busch CEO for the U.S. Brendan Whitworth also released a statement saying the company “never intended to be part of a discussion that divides people.”Bud Light sales were down more than 20% at the end of April, according to an Associated Press, as right-wing criticism of the beer brand’s connection with Mulvaney, including a post from singer Kid Rock where he shoots cans of Bud Light, has resulted in widespread boycotts.
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