Reports say a Bud Light marketing executive is taking a leave of absence after the company's partnership with a transgender influencer, drawing cries for boycotts.
NEW YORK — The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports.
The partnership between the blue-emblazoned beer brand and Dylan Mulvaney, who has more than 10.8 million followers on social media, hit the internet on April 1. That’s when Mulvaney posted a video on Instagram showing herself cracking open a can of Bud Light, one with the hashtag #budlightpartner.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Bud Light exec takes leave after boycott calls, reports sayThe marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, …
Read more »
Bud Light exec takes leave after boycott calls, reports sayThe marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports.
Read more »
Bud Light exec takes leave after boycott calls, reports sayReports say a Bud Light marketing executive is taking a leave of absence after overseeing a partnership between the company and a transgender influencer, drawing cries for boycotts.
Read more »
Bud Light marketing exec behind Dylan Mulvaney partnership takes leave of absence: reportAlissa Heinerscheid, vice president of marketing for the popular beer, is being replaced by Budweiser global marketing VP Todd Allen, AdAge reported on Friday.
Read more »
Bud Light executive takes leave of absence after Dylan Mulvaney uproar: reportsThe Bud Light marketing executive who sought to update the beer's 'fratty' image has reportedly taken a leave of absence following boycotts and outrage over the brand's partnership with a transgender influencer.
Read more »
Bud Light executive takes leave after boycott calls, reports sayAlissa Heinerscheid, Bud Light’s vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age.
Read more »