Bud Light collab with Dylan Mulvaney ‘failed massively,’ head of LGBTQ group admits

An LGBT group head admitted as sales of the brew plummet following backlash over the controversial collaboration.

Beer Marketer’s Insight editor Benj Steinman said the beer company “stepped into a polarized America.”An LGBTQ group head admitted as sales of the brew plummet following backlash over the controversial collaboration.“They’re in the center of the culture wars in a way that no company could possibly want to be,” Steinman said.

The backlash was swift, including calls for a boycott and a video of musician Kid Rock shooting beer cans with an assault rifle.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

nypost /  🏆 91. in US

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Bud Light rivals stealing sales after Dylan Mulvaney controversyAmid Dylanm Mulvaney controversy, Bud Light's dollar share value loses almost the same amount as Coors Light and Miller Lite's dollar share gain in latest week.
Read more »

Joe Rogan Blasts Bud Light's 'Cliche' Patriotic Ad, Disses 'Attention Whore' Dylan MulvaneyJoe Rogan has had enough of Bud Light's 'stupid' and desperate 'cliche' patriotic ad and the beer brand's 'attention whore' Dylan Mulvaney.
Read more »

Opinion | How Bud Light made its true feelings about Dylan Mulvaney depressingly clearIf a company is going to choose to market its product to trans people, then it should be prepared to defend its decision.
Read more »

Huckabee Sanders, female GOP governors target Bud Light after Dylan Mulvaney ad: 'Absolutely insane'Arkansas Governor Sarah Huckabee Sanders (R) joined 'Fox & Friends' to discuss how Bud Light's transgender partnership was insulting to women.
Read more »

Joe Rogan slams ‘attention whore’ Dylan Mulvaney, mocks ‘cliche’ new Bud Light adJoe Rogan directed a foul-mouth rant Bud Light’s parent company at Anheuser-Busch and slammed trans influencer Dylan Mulvaney.
Read more »

Bud Light receives boost over Dylan Mulvaney partnership backlashAt least two high-ranking executives with the company have taken a leave of absence in response to the backlash, but Bud Light may not have lost many drinkers.
Read more »