Anheuser-Busch still posted a stronger quarter amid the boycott effects.
Anheuser-Busch surpassed its global third quarter expectations, though it’s still feeling the hit from Bud Light boycotts that began in April.
But while the company’s international growth has kept its arrow pointed upward, Bud Light’s U.S. sales have kept it from its full potential. Its revenue is down 13.5% despite more money being put into marketing in an attempt to recover from its branding hit.
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