After more than two decades as America’s best-selling beer, Bud Light has slipped into second place
Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Nielsen data analyzed by Bump Williams Consulting. Modelo controlled 8.4% of U.S. grocery, convenience and liquor store sales; Bud Light fell to 7.3%.
Dave William, Bump Williams’ vice president of analytics and insights, said Bud Light has been the top-selling U.S. beer since 2001, and it could still retain that crown this year. He noted that Bud Light’s year-to-date market share of 9% is still outpacing Modelo’s, at 8%. And Bud Light's sales volumes are higher.
Bud Light’s U.S. retail sales were down 24% the week ending June 3, while Modelo Especial sales were up 12%, according to Dave Williams. Scanlon said Modelo is already the top seller in markets like Los Angeles and Chicago, but it could still see a lot of growth ahead on the East Coast.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Bud Light loses its title as America's top-selling beer | CNN BusinessAmerica’s top-selling beer is no longer American.
Read more »
Bud Light loses its title as America’s top-selling beerModelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May.
Read more »
Bud Light Passed By Modelo Especial As America’s Most Popular Beer After Conservative BoycottsModelo took the lead in May, as Bud Light sales cratered 24% compared to one year ago.
Read more »
Bud Light loses its title to Modelo Especial as America's top-selling beerModelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May.
Read more »
Bud Light Passed By Modelo Especial As America’s Most Popular Beer After Conservative BoycottsModelo Especial became the most-sold beer in the U.S. in May, pushing Bud Light out of the No. 1 spot it’s held for decades
Read more »
Bud Light is no longer America’s top-selling beerBud Light is no longer the top-selling beer in the United States.
Read more »