An estimated 52,000 fans — from preteens to bemused dads, many Asian American but also Latino, black and white — wound along the Rose Bowl grass. Some had camped out for days to save their spots. Who were they there to see? BTS.
from the South Korean consulting firm Hyundai Research Institute, estimated that BTS alone was worth $3.6 billion to the South Korean economy and that 1 in every 13 tourists to South Korea in 2017 cited BTS as a reason for their trip.After a performance on “Saturday Night Live” and this sold-out U.S. stadium tour, those numbers must be rising, even in places you might not expect.
In the minutes before the show, as the sun went down over the lip of the Rose Bowl, blood pressure spiked in the crowd. One young fan screamed in delight as a BTS music video clip played on the stage’s LED wall. The band was ready for it. From the sci-fi hip-hop bounce of “Dionysus” and “Not Today” to the sweet tropical balladry of “Euphoria” and the self-aware, stardom-critiquing EDM of “Idol,” its music arced between almost every modern genre.
Over the course of the three-hour show, BTS’ members were lifted on trapezes over the crowd. They climbed Greek towers and slid down inflatable slides. Singers oscillated for solo numbers, then rejoined their band to mug for selfies in front of an undulating sea of those $60 lightsticks. Costume changes came every few songs, from billowing tunics to covetable streetwear. They could dance together with the utmost precision, or just kick back and marvel at the scene before them.
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