Internationally sourced programming and stories placed alongside local content could be a solution to bring audiences back to Indian cinemas, a high-powered panel debated. The panel was part of Ind…
Internationally sourced programming and stories placed alongside local content could be a solution to bring audiences back to Indian cinemas, a high-powered panel debated., that recently concluded in Mumbai. Mayank Shroff, head of film distribution at Cinepolis, the Indian division of Latin American exhibition giant Cinepolis, said that while footfalls were back to 85% of pre-pandemic days, an innovative approach is required to bring the rest of the audiences back.
Producer Sunir Kheterpal said, “People are starting to sample and watch different types of content in different languages. They have gotten used to reading subtitles and hearing dubbed versions. So, as media exposure is increasing, the stories that we are trying to find are becoming more widespread, the source of the stories is all over the world.”
Kheterpal acquired the rights for Spanish screenwriter and director Oriol Paulo’s “The Body,” “The Invisible Guest” and “Mirage,” which were remade in Bollywood as “The Body,” “Badla” and “Dobaara,” respectively. Kheterpal said that the Hindi-language Bollywood industry had been looking to southWhile big south Indian films, including “RRR” and “K.G.
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