Suga of BTS arrived at Valentino’s spring 2023 haute couture show wearing a monochromatic ensemble.
star as “a multifaceted artist; he is an interpreter and uses his talent and his work to express himself with energy and authenticity. He perfectly embodies everything that DI.VA.s testimonials stand for: diversity, inclusivity, creativity and passion,” when the house unveiled the ambassadorship.
Suga will front the Maison Valentino Essentials campaign, dedicated to the brand’s menswear staples. Suga’s fellow BTS brand member Jimin recently garnered a brand ambassadorship of his own with Dior. In 2021, the entire BTS group modeled for Louis Vuitton.He’s already proven an excellent addition to Valentino’s roster for expanding the brand’s fanbase. Hundreds of BTS fans lined up on the Pont Alexandre III bridge to watch his arrival and cheer for him.
“To me, couture is relevant when it talks to a lot of people, when you can deliver your message in a very bold way and I felt during these seasons that the young generation are really touched by couture,” Piccioli explained to WWD in a preview. Paris Haute Couture Week began Monday and concludes today. The event showcases the latest couture collections from brands, ranging from Chanel to newcomers like Robert Wun.
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