BTS ARMY has raised over $500,000 for Black Lives Matter in a single day with its MatchAMillion campaign
BTS. Photo: NOAM GALAI/Getty Images Mere days after K-pop stans united against the Dallas Police Department, absolutely drowning its request for civilian footage of “illegal protest activity” with fancams, members of BTS ARMY are mobilizing once again. BTS fans — whose acronym stands for Adorable Representative M.C for Youth — are using their considerable Twitter power and influence to match a $1 million donation their idols made to Black Lives Matter.
On Saturday, BTS’s agency, Big Hit Entertainment, confirmed the donation to Variety without comment — although on Thursday, the group tweeted its support of Black Lives Matter, writing, “We stand against racial discrimination. We condemn violence. You, I and we all have the right to be respected. We will stand together.”
Now, one thing about ARMYs is, they throw themselves wholeheartedly behind causes that BTS promotes. In 2018, they raised $1.4 million for UNICEF Korea after the band appeared in a “Love Myself” campaign to end violence against children and teens.
And now, ARMY is using the hashtag #MatchAMillion to track donations, using ActBlue to allow fans to split funds between different organizations or allocate to a specific organization. The Beyhive — as in, Beyoncé’s ardent internet fan base — also got involved, and as of June 7, the initiative had officially raised half a million U.S. dollars. Behold the staggering power of a highly motivated online stanship.
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