K-pop supergroup BTS has risen to become one of the world’s most popular musical acts, but just three days before its company Big Hit Entertainment’s big IPO, it was hit with an unexpected stumblin…
’s big IPO, it was hit with an unexpected stumbling block in the Chinese market: a single sentence about world history that has sent brands fleeing.
Hashtags claiming that “BTS humiliated China” were trending in China Monday, with one user writing, “If you want to make money in China you should consider the feelings of Chinese fans.” The tabloid-esque Global Times trumpeted that “the band’s totally one-sided attitude to the Korean War hurst the feelings [of Chinese netizens] and negates history.”
Even China’s foreign ministry spokesman Zhao Lijian chimed in on the matter Monday. Asked whether the ministry felt that RM’s comment was a “matter of national dignity,” he said: “We all should learn lessons from history and look forward to the future, hold dear peace and strengthen friendship.” Although some K-pop artists have signed endorsement deals with Chinese companies earlier this year in what was seen as a potential sign of a thaw, a lift of the ban in the near future remains unlikely.
While the Chinese internet was busy bemoaning BTS’ supposed politics, the rest of its fandom on Twitter, a platform blocked in China, was collectively celebrating its new chart records.
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