BTS Continues Fashion Takeover With Two New Brand Ambassadorships

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BTS Continues Fashion Takeover With Two New Brand Ambassadorships
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No such thing as a quiet day in chapter two 💜

Suga, the brand explained in a statement, "is a contemporary DI.VAs. DI.VAs is a wordplay, an acronym denoting Different Values. The Valentino DI.VAs are multifaceted character of codes, upheld by inner values. Empathetic, intelligent and romantic. For Pierpaolo Piccioli, DI.VAs is the essence of authenticity, progressive ideals and diversity that lead to change and convey the value of the Maison.

The multi-hyphenate "has created his own style as a rapper, songwriter, producer and performer, while being a member of the global pop icons BTS," it continued. "His unique style and music world is a way to convey values that lead to a change." Of the appointment, Suga said: "All individuals have different dreams and values. Maison Valentino and creative director Pierpaolo Piccioli have been supportive of diversity which is something that I also believe in. I am happy to be joining as DI.VAs and to collaborate on this amazing campaign with Maison Valentino Essentials."

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