BSB Junrose continues to carry Koyo Bearings (now known as JTEKT). BSBJunrose KoyoBearings JTEKT CarGuidePH
Autoparts brands distributor BSB Junrose has assured its customers that it would continue to carry the legacy and high quality of Koyo bearings during the ongoing transition of the brand into JTEKT. The name and logo change was announced and initiated in Japan in April 2022 following the move by automotive components maker JTEKT to unify all the brands under its name.
“This rebranding is set to unlock new synergies for all brands involved. BSB Junrose has the assurance from our Japanese counterparts that the rebranded bearings under the JTEKT brand will retain the same high-quality customers expect from Koyo as those are still manufactured in the same state-of-the-art manufacturing facilities,” he added.
In its official rebranding announcement, Koyo said the move is part of its multi-faceted evolution as it gears forward to become a ‘true solution partner’ for its customers. “We are convinced that our brand unification is a natural ‘evolution’ that could not be achieved by Koyo alone. Together with our customers, JTEKT aims to be the “No. 1 and Only One,” building a better future for society and our planet,” said Tetsuo Kamo, Managing Director of JTEKT Asia Pacific Co., Ltd.