Bryce Young is signing an endorsement deal with Jordan Brand, Nike announced. The former Alabama quarterback is the projected No. 1 pick in Thursday’s NFL Draft.
Jordan Retro cleats have become increasingly popular and, as more notable NFL players such as Davante Adams, Dak Prescott and Cam Jordan, among others, have signed with Jordan Brand, their overall footprint in the sport ranging from youth football to high school football to college football has made significant growth.
That’s reflected in Jordan Brand bringing Young on board. Young assuredly had no shortage of options to choose from for a shoe endorsement deal and ultimately chose to roll with a company known for basketball. Young, who’ll only be 22 this season, is one of just two quarterbacks signed to Jordan Brand alongside Prescott, who’ll turn 30 in July. It’s not guaranteed, obviously, but Young has a shot to become the face of Jordan Brand’s football division moving forward if he lives up to the hype.
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