Brunello Cucinelli is launching a new company website innovated through the use of artificial intelligence and called Solomei AI.
s enthusiasm in approaching and narrating whatever project he undertakes, and even more so with his latest, the unveiling of his namesake company’s new
Bottigliero on a screen showed how the site works, with “content no longer confined to the pages, but flowing freely, organized as users navigate,” he explained. For one, the platform operates thanks to AI-based “agents” named after Cucinelli’s beloved philosophers and mentors, including Socrates, “who studies, learns, knows he knows nothing, and is tasked with seeking the truth in a dialogue with visitors,” Bottigliero said.
Callimacus is the philologist, the agent that verifies, modifies, corrects and improves content through the interaction with the visitor. Thamyr is named after the ancient Greek painter and Theano, the architect, is “the technological engine of the project and was conceived to overcome the manual loading of content,” Bottigliero continued.
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