Bruins for Life, a new name, image and likeness arm for football, will join Champion of Westwood and Men of Westwood as one of the school’s NIL branches.
UCLA’s football team is making a massive midseason change as part of a reboot of the athletic department’s name, image and likeness endeavors. Bruins for Life, a new NIL arm established to focus solely on football, will join Champion of Westwood and Men of Westwood as one of the school’s NIL branches. “This structure gives us more clarity and makes it easier for people that want to support our student-athletes to do it,” UCLA athletic director Martin Jarmond told The Times.
Cronin told The Times this summer that the team’s success in its NIL endeavors allowed it to snag six transfers as part of a heralded recruiting class that also included McDonald’s All-American point guard Trent Perry. “Mick Cronin has attacked NIL and he has done a tremendous job creating opportunities for our young men in the basketball program,” Jarmond said.
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