Peter Suciu writes about the latest trends in social media. His work has appeared in more than four dozen magazines, newspapers and websites. Follow him for the latest happenings in the world of X, Facebook and TikTok.
Opinions expressed by Forbes Contributors are their own.Just weeks after Vice President Kamala Harris received the endorsement of pop superstar, rock legend Bruce Springsteen threw his support behind her as well. In a video post on Instagram , the 75-year-old rocker—who is known simply as"The Boss"—suggested this is"one of the most consequential elections in our nation's history.
"Steve Van Zandt was quoted recently as saying Bruce's political views had cost the band a lot of fans," explained Bruce Barber, professional in residence at the University of New Haven and general manager of radio station WNHU."He's probably right—but that to me is what a true artist is all about, the ability to speak truths, in words and song, regardless of the consequences.
"Taylor Swift's endorsement of Kamala Harris and Tim Walz has made notable political, cultural, and social waves. Likewise, other celebrities endorsing candidates can have a similar ripple effect," added Kirschner.A video clip from eight years ago is hardly an endorsement, but it was enough for many to believe that Murray was a Trump supporter.
"Misinformation booms when information cannot be validated. In this case, Murray's position is unclear," added Kirschner."Users may double down when presented with contrasting information is presented to them. There is plenty of research that would support the likelihood of such an outcome. Given the high chances of users doubling down, the possibility of celebrity endorsements moving the needle would be small but not insignificant.
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