Brownie the Elf will be featured as the Cleveland Browns' midfield logo for the first time in franchise history:
As team mascots go, Brownie the Elf might be one of the most elusive in sports. But options are slim for a team named after their first coach -- Paul E. Brown. fresh off an NFL title and on a one-way trip to Hollywood, the Browns arrived in Ohio without a clear identity. They were originally called “Paul Brown’s team,” before owner Mickey McBride eventually convinced the NFL to begrudgingly accept the Browns.
A real estate and taxi mogul, McBride understood the value of marketing. A football team was no different than all his other assets. He opted for a little known mythical creature called a Brownie. were known to emerge at night to work around the house and farm. They were described as being incredibly mischievous and temperamental if not treated correctly within the home.
Regardless, McBride really took to the mischievous nature, opting to use this foundational character to create their own rendition of a Brownie, complete with Cleveland’s colors. The creature, as designed by the team, first appeared in a newspaper ticket ad ahead of the 1946 season opener against the Miami Seahawks.
The Browns have since introduced Chomps, a labrador, as their mascot. They have also briefly welcomed Swagger, or SJ, a bullmastiff as their first live mascot. Swagger died in 2020 at the age of six.The midfield logo won’t just be any dusty elf. As the video released by the Browns revealed on Tuesday, Brownie the Elf is mid run, with his right hand held out to stiff arm any oncoming defenders.
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