From rock bottom in 2020 to worth nearly $US1 billion in 2023, the American fashion retailer owes its revival to one man: chief executive Ken Ohashi.
How do you breathe new life into a clothing brand that predates Hermès and Louis Vuitton, or redefine a company’s identity when it is almost inextricably tied to an outdated idea of masculinity? And how on earth do you turn around the fortunes of a company that declared bankruptcy in 2020 after cycling through a series of unsuccessful owners?Brooks Brothers closed its doors in 2020 due to declining sales because of COVID-19.
, and SPARC Group, a shopping mall operator. Ohashi, a fashion industry veteran who was then president of international and global retail at Authentic Brands, was appointed chief executive. We are seeing a return to brands that are cleaned up, that are polished. So, it’s the right time for us.He has big goals for the company, including elevating the retail experience and investing in staff training. “Buying a suit is an investment, and you want to feel taken care of,” he says.
The brand is also investing in overseas markets, returning to Australia via a wholesale relationship with David Jones and through its own e-commerce channel. Outside of the United States, China and Japan are significant markets. The current trend towards “quiet luxury” plays well for Brooks Brothers, too. Catalysed by television series likeand seen on the runways of Miu Miu, Stella McCartney, Thom Browne and more, the time is right for clothing that is elegant, understated and considered – such as tailored suits and shirts, without logos or embellishments.Elegant, understated and considered – such as tailored suits and shirts without logos.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
A-League Men grand final 2023: Melbourne City v Central Coast Mariners – liveMinute-by-minute report: Can City claim a second title in three years or will the Mariners complete their resurgence with victory. Find out with Jonathan Howcroft
Read more »
Winners of Milky Way Photographer of the Year crowned for 2023The Milky Way Photographer of the Year award winners have been crowned by travel blog Capture the Atlas, with submissions featured from all over the world – including Australia. FULL GALLERY: 9News
Read more »
Manchester City v Manchester United: FA Cup final 2023 – liveMinute-by-minute report: Will Pep Guardiola’s side complete part two of their Treble mission or will their old rivals thwart them? Find out with Rob Smyth
Read more »
David Warner to retire from Test cricket in 2023-24 summerVeteran opener wants to bow out in New Year’s Test in Sydney but first must score runs opening for Australia in World Test championship on Wednesday
Read more »
French Open 2023: Rybakina pulls out, Ruud and Gauff in action on day seven – liveJoin our writers for the latest from Saturday’s play at Roland Garros
Read more »
French Open 2023: Novak Djokovic, Elise Mertens and Alcaraz in action – liveRolling report: The latest scores, news and reaction from Roland Garros on the tournament’s middle Sunday. Join Rob Smyth for the latest
Read more »