Merlette, the Brooklyn-based womenswear label, is opening its first store in Montecito, Calif. on Dec. 1.
is opening its first physical location in Montecito, Calif., the tony Santa Barbara suburb that’s been getting a steady stream of new
“We have the option to renew and an intention to stay, to be successful,” said Cortbawi, who’s originally from Australia. “It’s really just a way of testing for us, but in a lower-risk way, as a young brand without investors.”Cortbawi launched Merlette in 2016 from an atelier in Williamsburg, sold direct-to-consumer globally, as well as to retailers including Moda Operandi and Neiman Marcus.
“There’s a big appreciation for natural fabrics,” she said of the California shopper. Cortbawi developed Merlette’s signature cotton in India , before introducing linen, silk and wool to collections. The brand has OEKO-Tex certification, which confirms the safety of textile products.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Traffic stop derails kidnapping in MontecitoBy KAREN VELIE A deputy conducting a traffic stop in Montecito derailed a kidnapping in progress on Tuesday evening. Shortly before 11 p.m., a deputy on
Read more »
'Trump Train' trolls celebs from Oprah to Meghan Markle by driving through their tony Calif. enclaveThe wild display was likely an unwelcome shock to the hordes of limousine-liberal stars — some of the Democrats’ biggest donors — in the Santa Barbara suburb.
Read more »
Plane Crash Interrupts NHRA Finals at Pomona, Calif., SundayChampionships delayed two hours by small plane crash on the grounds adjacent to L.A. County Brackett Field airport.
Read more »
Calif. city of billionaires is going broke -- why town’s housing market is on the edgeToday's Video Headlines: 10/30/24
Read more »
Calif. Teen Died by Suicide After Allegedly Being Bullied for Being Homeless, Dad SaysJose Emiliano Zamora died by suicide months after he started at Santa Clara High, his father says.
Read more »
Inside the Disturbing Case of a Calif. Teen Who Was Buried Alive After Boyfriend 'Turned Jealous'Justine Vanderschoot was killed on Labor Day 2003.
Read more »