Brooklinen Launches First Fashion Collaboration With NYC Brand Kule

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Brooklinen Launches First Fashion Collaboration With NYC Brand Kule
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The seven-piece collection retails for $59 to $399.

with clothing brand Kule. The seven-piece collection, retailing for $59 to $399, includes a variety of bath linens and accessories, including robes, towels, slippers, bath mats and more. Most items showcase preppy stripes and whimsical smiley face motifs, which both brands frequently play with.-based…brands that started in the mid-2010s, Kule has always been on our radar,” Laura Jacobs, chief merchandising officer at Brooklinen, told WWD.

“Brooklinen products are made to be lived in and loved, so we immediately felt a synergy with Kule‘a everyday wardrobe philosophy,” Jacobs said. “Customers of Brooklinen and Kule are on-the-go, creative people with an eye for fashion and. They appreciate a comfortable, premium essential, with a little fun twist and we’re delivering that together with this

For more than a decade, the company has partnered with Good360, a specialist in product philanthropy and purposeful giving. Through this partnership, Brooklinen distributes all returned products to donation centers across the country, preventing usable items from entering landfills.was to the Fort Schuyler Presbyterian Church in the Bronx, N.Y., where nearly 300 families who survived residential fires received Brooklinen bedding.

In addition to this contribution, Good360 has distributed more than $14 billion in donated goods worldwide, supporting a network of more than 100,000 prequalified nonprofits that strengthen communities and improve the lives of millions.“Homelessness and housing insecurity is a harrowing reality for so many,” Brooklinen stated on its website.

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