Brooke Shields wants to rewrite the beauty dictionary for women over 40. In honor of the launch of Commence, her new line of hair-care products, she sits down with Allure to discuss aging, menopause, and why she's feeling stronger than ever at 59.
“People will say, ‘Oh, you're still beautiful!’ What do you mean still? Or, to my kids, ‘Your mother used to be so beautiful,’” says Shields, who just turned 59. “Excuse me?” Although she really doesn’t take it personally. “It’s about them,” she says. “It’s about when they were younger and they experienced me. It's a very interesting psychological thing that happens to people. I'm not allowed to age, because what does that do to them? It makes them exponentially that much older.
Every formula has notes of lily and peony, mixed with white sandalwood and a transparent musk. Oh, and if you’re over 40, you can make out the product names on every product bottle without your readers. The Commence team is taking it slow, and spent two years on just these three formulas. “We want to be known as experts in this field, not just a celebrity-stick-your-face-on-something. I'm simply the conduit to the best products, to the best formulators. I'm the ringleader,” says Shields.
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