Bronny James signed a NIL deal with Beats by Dre 14 years after his father, LeBron James, became the company's first athlete ambassador.
is following in his father's footsteps ... signing a NIL deal with Beats by Dre -- 14 years afterBronny, 18, is making history with the deal ... becoming the first high school athlete ever to be signed by the company, which was founded in 2008 byBeats by Dre even dropped a commercial featuring the newest member of its family ... showing 37-year-old James listening to classical music and going one-on-one with Bronny on the court.In the video, LBJ and Bronny exchange buckets back and forth ...
"The Chosen One vs. The Chosen Son," Beats by Dre fittingly wrote as a caption for the commercial. At the end of the video,"The Legacy Continues" appears on the screen. Last week, the Sierra Canyon High School guard signed a NIL deal with Nike, who signed LeBron to a lifetime contract in 2015. We’re excited to announce the newest student athletes to join our Nike family: Caitlin Clark, Bronny James, Haley Jones, DJ Wagner and Juju Watkins.
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