Broncos finalize transfer of controlling owner designation from Rob Walton to club CEO Greg Penner

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Broncos finalize transfer of controlling owner designation from Rob Walton to club CEO Greg Penner
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Parker joined The Denver Post in September 2022 after covering the Broncos for USA Today. Before that, he spent five years covering Nebraska football and athletics for the Lincoln Journal Star. He's a New Glarus, Wisconsin native and a University of Wisconsin graduate.

Denver Broncos ownership group Carrie Walton Penner, Greg Penner and Rob Walton vibe before the first quarter against the Jacksonville Jaguars at Wembley Stadium in London on Sunday, October 30, 2022. The Broncos on Wednesday finalized a change in their designated controlling owner from Rob Walton to CEO Greg Penner, the team confirmed to The Post.

Nothing about the club’s day-to-day organizational structure or duties changes in making Penner, Walton’s son-in-law, the controlling owner. Penner and Carrie Walton Penner, Rob’s daughter, have had daily operational control of the Broncos since the Walton-Penner Family Ownership Group purchased the franchise in August 2022.Frank Clark came to Denver to help restore Broncos’ rivalry with Chiefs.

Though Walton is transferring a stake of his ownership to the Penners’ four children, they are not expected to have any formal role in running the organization now or in the foreseeable future. Either Walton or the Penners could have been the designated controlling owner from the outset of the purchase, but with Greg Penner and Carrie Walton Penner in day-to-day control of the club, the change in designation brings the franchise’s official structure with the NFL into closer alignment with how the team is run.

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