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Bro vests are now...cool? Menswear brands are stylishly updating the drab, gray toppers favored by finance types.
, like clockwork, the passage of Labor Day signals both the arrival of fall and of boring vest season. The days remain warm, yet chilly mornings and chillier office A.C. mean that many corporate workers reach for a no-nonsense layer that keeps the torso toasty but arms unbundled.
Such sleeveless specimens—always zip-up and either fleece or puffer in style—are often Patagonia-branded. Uninspired gray is the dominant shade. Stand on any Midtown Manhattan corner at 8 a.m. on a weekday and you’ll witness a sea of these vests heading to work, their wearers’ gingham-clad arms swinging in unison. The “bro vest,” as this garment is known, has long suffered from an image problem. “How do I say this nicely?” said New York stylist Seppe Tirabassi of prepandemic vest spottings. “The guys you [saw] on the street wearing vests tended to not be the coolest guys.”
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