Holidaymakers are continuing to book but new trends are emerging, some of them not seen before
cost-of-living crisisThe average length of booking for summer 2023 was 7.6 nights compared with around 10 nights in 2019, a study byKelly Cookes, the organisation’s chief commercial officer, said: “That tells me people are not affording to do the length of trip they did before.”
Speaking at a media briefing on Thursday, Ms Cookes added that consumers don’t want to “trade down on the quality of their holiday”. “What we have seen, from doing an investigation into the data and speaking to members, is that consumers do not want to trade down on the quality of their holiday, but we know that costs have increased,” she added.
“What they’re doing instead is decreasing the length of stay in the resort, so that they can continue to enjoy the holiday that would have done previously.”Julia Lo Bue-Said, chief executive of the Advantage Travel Partnership, said: “Wet weather at home has driven a ‘lates’ market like we have never seen before”.
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