The British Fashion Council on Friday unveiled a new strategy, vowing to generate “responsible growth, relentless innovation, and the global and local amplification of the British fashion industry.”
continues to be “a leading creative, diverse, and culturally influential platform” and described The Fashion Awards as “a celebration of London as the creative capital and the primary fundraiser for the BFC Foundation.”June edition runs from Friday to Monday. Qasimi, SMR Days, Saul Nash, and Ravensbourne University London will anchor the showcase, while Daniel Fletcher and Martine Rose will show off-schedule on Friday and Sunday, respectively.
Rush described the slim June showcase as “a transition period,” and promised that the next one will look drastically different. Next year marks London Fashion Week’s 40th anniversary, and the BFC has been talking to menswear businesses about creating a new platform, she revealed. She also confirmed that the January edition of London Fashion Week, which used to focus on menswear, is unlikely to return. The timing — right after New Year’s Day — was awkward for designers, press, and buyers alike as they often skipped London to head straight to Pitti Uomo in Florence, and the showcase was put on hold during the pandemic.
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