Weir, currently executive creative director at Selfridges, will take over the responsibilities from Caroline Rush on April 28, 2025.
Dramatic Looks Were Trending at Golden Globes 2025: Ali Wong in Balenciaga, Melissa McCarthy in Christian Siriano and More Dresses, working with designers, industry partners, and government bodies to further the organization’s mission of championing British fashion through programs that support creative talent.China Insight: Why More Chinese Fashion Brands Are Pushing Into Overseas Markets
“I look forward to working with the BFC team to champion culture and creativity to catalyze growth for British fashion, both domestically and globally. I will focus on support for emerging and established designers and strengthening our pipeline of British creative talent,” she added. On Weir’s watch the BFC aims to continue to focus on responsible growth through its community that advocates for creativity and collectively supports the industry to grow and build opportunities for talent; innovation through the Institute of Positive Fashion and preparing businesses for positive change, and global amplification throughRush plans to step down this year after an action-packed 15 years to “hand over the baton, and start an exciting new chapter,” she said.
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