British men’s wear designer Ifeanyi Okwuadi took the top prize at the 36th edition of the Hyères International Festival of Fashion and Photography.
“It’s 100 percent emotive,” said the designer, whose mother is from Sierra Leone and father from Nigeria. “I think we should all take action against the things that we find horrible in this world.”
Despite the coronavirus pandemic, an upbeat mood reigned at the event, with participants expressing relief that the festival was back to a full physical edition, after taking place in the absence of most of the fashion jury last year. “The fashion industry is really hard to break into, so for us to get this opportunity is amazing, because otherwise it would be quite difficult to reach out to some of the people that we have met,” added Velazquez, the first Colombian designer to reach the final of the competition.
And while she values creativity, Trotter has a pragmatic approach to the clothing industry. “In the end, clothes are to be enjoyed, and I think there’s nothing more sustainable than having clothes that you want to wear repeatedly for a long time,” she explained. Supima, another official partner of the festival, supported the finalists by donating fabrics including velveteen, indigo denim, white denim, jersey, shirting and twill.
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