Shares of the world’s No 2 tobacco company have risen nearly 14% in the past 12 months, despite backlash.
British American Tobacco reported better than expected annual profits on Thursday helped by higher pricing of its cigarettes, and said it was confident of resuming sales of flavoured e-cigarette pods in the US despite a ban.
Shares of the world’s No 2 tobacco company have risen nearly 14% in the past 12 months, partly due to the group's low exposure to vaping in the US where a backlash against e-cigarettes following several vaping-related deaths led to tighter regulation and a ban on selling pod-based e-cigarette flavours from February 2020.
“It’s not a ban forever,” said chief marketing officer Kingsley Wheaton, adding that BAT was confident its flavoured products will be approved by the US Food and Drug Administration and go back on the market...A subscription gives you full digital access to all Times Select content.
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