British Airways workers will now have a uniform choice of jumpsuits, hijabs, three-piece suits, and tunics
The British Airways airwave logo pattern features across the entire uniform collection including jackets, t-shirts, buttons and ties. It was inspired by the movement of air over an aircraft wing.Cabin and flight crew tested uniforms on cargo flights across Europe and engineers trialled their clothes at Manchester and Cotswold Airports.Those trials led to tweaks.
Building up staff was a consideration for him in the creative process."It was about creating an energetic shift internally," he said.
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