BritBox has officially opened for business in the UK, launching on Thursday after striking a big new partnership with British broadcaster Channel 4. BritBox, a joint venture subscription streaming …
Channel 4 will hand over more than 1,000 hours of shows to BritBox from 2020, as well as an exclusive
curated service featuring iconic British films. New Channel 4 shows will be available on BritBox 31 days after they have aired on television.Channel 4 CEO Alex Mahon said: “The opportunity to collaborate as PSBs on BritBox extends our track record of partnership and will ensure there is a compelling single destination for the very best high quality, home-grown content.”
As well as the deal with Channel 4, BritBox has also partnered with BT, which will package in the streaming service — which costs £5.99 a month — across a range of offers for its millions of customers. BT’s mobile network EE will also become the exclusive mobile partner for BritBox. Meanwhile, Samsung will become the first company to host BritBox on its internet-connected televisions. The streaming service will be featured as a “Recommended App” on Samsung Smart TVs and will be included in a marketing push by the South Korean electronics giant.
Reemah Sakaan, group director of ITV SVOD, said: “BritBox is all about bringing together the best of British creativity and talent in a new digital world. Today’s launch and announcement of our partnership deals with Channel 4 and BT underline the quality and scale we want the service to embody.”
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