British grocery sales fell by 0.5% in the latest 12 week period, marking the fir...
All of the big four lost market share to the German-owned discounters. Aldi’s sales were up 6.7% and Lidl’s were up 7.0%.
“It was a challenging 12 weeks for all the major grocers, with growth slowing at every supermarket except Ocado ,” said Fraser McKevitt, head of retail and consumer insight at Kantar.“Last year people shopped more frequently and closer to home as they topped up the cupboards while enjoying the sunshine and the men’s football World Cup. This year households are making one fewer trip, which may not sound like much but is enough to tip the market into decline,” said McKevitt.
He also noted that grocery inflation fell marginally to 0.9% in the period. That is good news for consumers but makes it harder for retailers to achieve growth.
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