Ben Semmes is the chief operating officer at Monotype. Read Ben Semmes' full executive profile here.
Technological advancements and cutting-edge research are opening new possibilities for us all to engage with information optimized for us individually. Whether you lead a business, school or nonprofit, it’s time to prepare for a more personalized future.Personalization today is about a lot more than advertising or branding. It’s about meeting your users’ needs and expectations. And in the future, it will be the standard.
What if, to communicate better, all it took was asking for your users’ personal reading prescription? This may seem like a far-flung dream, but through work with The Reading Consortium and its partners, we’re starting to better understand how information delivery could become more accessible by customizing digital text to meet each individual’s ideal reading format.
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