A brightly flashing “X” sign has been removed from the San Francisco headquarters of the company formerly known as Twitter just days after it was installed. twitter x kprc2 click2hou sanfran
A partially completed"X" sign rests atop the company headquarters, formerly known as Twitter, in downtown San Francisco, on Friday, July 28, 2023. San Francisco has launched an investigation into the sign as city officials say replacing letters or symbols on buildings, or erecting a sign on top of one, requires a permit.
The Elon Musk-owned company, which has been rebranded as X, had removed the Twitter sign and iconic blue bird logo from the building last week. That work was temporarily paused because the company did not have the necessary permits. For a time, the “er” at the end of “Twitter” remained up due to the abrupt halt of the sign takedown.
The city of San Francisco had opened a complaint and launched an investigation into the giant “X” sign, which was installed Friday on top of the downtown building as Musk continues hisThe chaotic rebrand of Twitter's building signage is similar to the haphazard way in which the Twitter platform is being turned into X. While the X logo has replaced Twitter on many parts of the site and app, remnants of Twitter remain.Copyright 2023 The Associated Press. All rights reserved.
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