.MichaelKors talks about the 40th anniversary of his brand, zoom sessions with clients, and why American fashion is a magic solution.
Michael Kors arrived in fashion at a time when the ivory-tower designer still existed and thrived, a lionized persona whose wardrobe prescriptions for clients were often delivered from a position of assumed sartorial omniscience.
It still does. The Zoom events I witnessed each started with a seasonal video and charming introduction of Kors by an employee well acquainted with the clients: Michael Kors’ U.S. Collection area manager Nicole Mancini, and Neiman’s manager of VIP private client experiences Manuel Huerta. Kors then offered casual opening remarks, after which he walked the clients through some favorite looks.
She also offered a note on the importance of fashion. “I didn’t realize I had missed fashion until today, to be honest with you…” Nickelberry said. “[The Zoom presentation] made my heart go pitter-pat.” WWD: Wait a second. There’s will, yes, but there’s also a talent element involved. Perhaps you are not equally naturally talented in track and field as in fashion.M.K.: I’m smart enough to know what my aptitude was, where my talents lie.M.K.: Sometimes when I’m doing something, I feel like, “That’s the only camel coat I’ll ever want to design. That’s it, that’s the perfect one. [The customer] will never want another one.
WWD: I want to get to your relationship with your clients. But first, you’re back at work. Before you came into this Zoom, I saw [p.r.s] Francesca [Leoni] and Mona [Swanson] together, in an office space. It’s odd to see people sitting in a room together in a work context. When did you go back? M.K.: A shock to the system? You’ve got all of these ideas that you want to see come to fruition. I will tell you what’s interesting about it, for myself. Lance [LePere, Kors’ husband] and I are together 24-7 and we’re happy about that, we’re really very fortunate. My God, you get to spend your life with someone whom you adore and whom you love, and then you get to work together and go back and forth. It’s kind of like a great tennis match.
WWD: Over the years, you upped the presentation polish. You also developed an incredible rapport with your customers. In watching you with the Neiman’s ladies, and earlier this summer, with the Michael Kors retail customers, you really seem to know some of them. You said at the end of one session that fashion shows are great, but for you fashion comes alive on your clients.
WWD: You’ve done nine of these video P.A.s under quarantine. It’s very different than speaking to a group of people in person. How do you prepare for it? WWD: Now, you’ve been showing pre-fall and fall. Back in the day, trunk shows were opportunities for preorders. You hit the road right after the show.
WWD: The fall collection had a comfort-country-ish vibe. During quarantine we’ve seen a migration, from city to country, suburbs, beach, whatever. Are you feeling prescient?
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