Carolina Herrera's renovated flagship is reopening on Madison Avenue. Under Wes Gordon's watch, it radiates fashion joy writes bridgetpfoley
“It’s not about being greige.” So notes Wes Gordon of the Carolina Herrera aesthetic — a simple prescription that doesn’t begin and end with the clothes.
According to house president Emilie Rubinfeld, the second part of that equation is almost as important as the first. “Creating a new retail concept was essential in this stage of the Carolina Herrera evolution…,” she said.
Despite its timeless design and noble bones, the building didn’t escape a significant nip-tuck to its facade. “Our intention was enhancement, enhancement, enhancement, and [to] bring back the ‘residential’ feeling of the building’s original state,” said Rubinfeld. Positioned at the northwest corner of 75th Street and Madison Avenue, the building boasts two exposures and glorious windows, some of which had been covered over to create the kind of mannequin display space typical of Nineties retail.
“Those Horst photos of that apartment with the little boy dressed like Napoleon in one [picture] — so there’s that floor,” Gordon cited the reference. In fact, flooring became an obsession. To evoke a townhouse mansion, Gordon liked the idea of switching from the first-floor limestone to pale wood parquet for floors two and three, and, for the heck of it, “Dalmatian” terrazzo in the back hallways.
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