Two bipartisan senators said they want new warning labels attached to content made with artificial intelligence in an effort to fight scammers using emerging tech tools to dupe Americans.
Sens. Brian Schatz, Hawaii Democrat, and John Kennedy, Louisiana Republican, said their AI Labeling Act is needed to let people know when they are watching, reading and listening to AI-powered content or conversing with an AI chatbot.
Identifying when content is real or fake is far from quick and easy, so the senators propose empowering the Federal Trade Commission to enforce the AI rules. Violations would be punished by the FTC akin to other fines for deception under existing law, according to the senators’ draft bill. Making AI rules that address concerns about content without curtailing speech will be challenging for Congress — and costly.
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