(Reuters Breakingviews) - America’s World Cup soccer winners are being treated l...
The U.S. team celebrates winning the women's World Cup in Groupama Stadium, Lyon, France on July 7, 2019. REUTERS/Bernadett Szabo
Early TV ratings estimate some 20 million people watched Megan Rapinoe and Rose Lavelle score two goals against the Dutch defense, electrifying a home audience that usually favors baseball, basketball and American football over the Beautiful Game. The U.S. women’s team also has four Olympic wins under their belt. The men have never won a World Cup or taken home the gold.
Questions of fairness quickly get mired in numerical uncertainty. Ticket sales and sponsorships can be hard to pin to a specific team. Contracts vary between players, and between countries. It’s not unlike corporate America, which uses a litany of metrics to explain why there are fewer females at the top and why they earn on average around 85 cents for every dollar a man makes, according to the Pew Research Center.
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