Watch: Spotify is spending up to $500 million on podcasts and non-music content, but jennifersaba explains this hot format is still unproven as a way of making money.
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Why Spotify is making a $500 million bet on podcastingSpotify is making a big bet on podcasts, announcing deals to acquire startups Gimlet and Anchor, with plans to invest up to $500 million in the podcast market this year
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Spotify hitches its wagon to a muleThe Swedish music service is buying two podcast companies and warned it will crank up spending - including up to $500 mln scooping up other similar talk radio-esqe firms, in the name of growth. Yet sales are slowing and the market for non-music audio is small and speculative.
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