Ferrari’s long-awaited Purosangue SUV will propel the Italian sports carmaker towards its bold revenue target . The $39 billion group came late to the market for pricey utility vehicles. Rival Lamborghini’s Urus SUV is already on sale. Yet, the shiny four-door Purosangue, unveiled on Tuesday, could help boss Benedetto Vigna make big inroads in SUV-loving China, which only represents 10% of total shipments. At a chunky 390,000 euros, 70% above the Urus sticker price, the Purosangue - or Thoroughbred - is not for every wallet. Yet, pre-orders are already flowing in, Ferrari says.
. At a chunky 390,000 euros, 70% above the Urus sticker price, the Purosangue - or Thoroughbred - is not for every wallet. Yet, pre-orders are already flowing in, Ferrari says.
The Maranello-based group wants to grow sales by 9% a year through 2026. That implies car sales of perhaps 5.4 billion euros, after excluding sponsorship and other revenue. Assume Ferrari can sell some 15,000 units a year, and that the Purosangue makes up 20% of that, or 3,000 cars. That’s 1.2 billion euros of revenue. Then add a further 900 million euros from perhaps 450 top-end supercars like the Icona.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Ferrari Purosangue SUV revealed: price, details on Ferrari's next big thing | AutoblogThe Ferrari Purosangue is a four-door, four-seat SUV with a naturally aspirated 6.5-liter, 715-hp V12. We've seen it in person: Here's what we think.
Read more »
Ferrari Purosangue revealed as V-12-powered SUV with 715 hp, suicide doorsFerrari has revealed its first SUV which also happens to be the automaker's first 4-door.
Read more »
Ferrari Purosangue is 715bhp V12 super-SUV | AutocarHere it is, the new Ferrari Purosangue. It gets four seats, four doors, and a 715bhp V12 - not too shabby, and there's even space for your shopping (and maybe a few friends). It's not cheap, but then, it is a Ferrari! Full details here:
Read more »
The Ferrari Purosangue is the company's first four-door car, just don't call it an SUVFerrari has unveiled the first four-door production vehicle the legendary Italian automaker has ever produced. It has a long hood that houses a gasoline engine and a single large area behind that which holds seats for four people and space for plenty of cargo. It's also a four-wheel-drive vehicle. But, with the company's sporting and racing history, Ferrari insists it isn't anything so gauche as a 'Sport Utility Vehicle.'
Read more »
First Look: Ferrari’s First SUV, the Purosangue, Debuts as the Most Polarizing Car of the YearThe long-anticipated four-door model carries a naturally aspirated V-12 and has a top speed of 193 mph.
Read more »
Ferrari Purosangue SUV Finally RevealedAfter years of vehement denial, Ferrari revealed this nice-looking four-door four-seat screamer.
Read more »