Breaking up with Russia is hard for many Western firms, despite war

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Breaking up with Russia is hard for many Western firms, despite war
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Russia has created major obstacles for foreign companies seeking to leave, but some firms have stayed on, making money and grabbing market share, despite promising to pull out.

Shortly after the invasion, Atlanta-based Coca-Cola said it was “suspending its business in Russia.” Coca-Cola HBC, a Swiss-based bottler stopped making Coca-Cola in Russia and “transitioned” one Russian subsidiary, Coca-Cola HBC Eurasia, into another, Multon Partners, in August.But Coca-Cola HBC’s Russian firm still operates 10 factories producing Dobry Cola and other profitable brands, Rich and Moya Semya.

In fact, the two most popular cola brands on Russian shelves in January and February were Dobry Cola, with more than 33 percent, and Coca-Cola , 14 percent, according to the analysis firm Prodazhi.rf as cited by RBC, a Russian newspaper. “We see that Kremlin-linked oligarchs like using the opportunity to buy the most interesting assets at a cheap price,” Onopriienko said.

Ikea, an iconic brand for middle-class Russians, run by the Ingka Group of Sweden, stopped production and sales days after the invasion. But Ingka’s other company in Russia, Mega, still operates 14 shopping malls. In a statement, the company said its shopping centers, “remain open to ensure that people have access to the things they need.”Ikea only recently won Russian government approval to sell its four furniture factories to Russian companies after a long process.

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