Planned obsolescence, while profitable, has led to environmental waste, eroded trust, and missed opportunities for customer loyalty. This article explores how innovative companies are transitioning to products that evolve with customer needs, citing Adobe's Project Primrose as a prime example.
Planned obsolescence has generated reliable revenue streams, but at a devastating cost: mounting environmental waste, eroding customer trust, and missed opportunities for deeper customer relationships. As sustainability concerns grow and customer loyalty becomes increasingly vital, many executives are asking: How do we break free from planned obsolescence and design products that grow? The answer lies in understanding how innovative companies are already making this transition.
In the past, companies have used “planned obsolescence,” deliberately designing products with limited lifespans so that customers would have to buy more. From light bulbs engineered to burn out after a specific number of hours to smartphones that slow down with new software updates, companies have mastered the art of creating products that need frequent replacement.
is a U.S. military officer, an academic researcher, and the principal of Wolf Stake Consulting. He is a coauthor of the booksis the founder of the Center for Creative Foresight, a senior fellow at the Conference Board, and an adviser at StratRocket.
Sustainability Customer Loyalty Product Design Planned Obsolescence Innovation
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