Haier strengthens brand position in Malaysia with a silver win at Putra Aria Brand Awards 2022 Brought to you by Haier Malaysia
HAIER, one of the world’s fastest-growing home appliance brands, has solidified its brand position in Malaysia after winning the silver award in the Personal, Household and Outdoor Appliances category at the inaugural Putra Aria Brand Awards 2022.
“Over the years, we have continuously introduced new and innovative products in Malaysia and we aspire to improve the quality of life of those in the market that we serve.The inaugural Putra Aria Brand Awards 2022 is an offshoot of the annual Putra Brand Awards and aims to serve the marketing fraternity by highlighting branding efforts across all segments.The award was established based on online research survey results which determine a consumer’s choice of brands in different categories.
Today, the company has 30 brand shops nationwide, with Haier products also available at more than 1,500 outlets and shopping malls throughout the country.Inspire Future Dreams
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