Kalhan Rosenblatt is a reporter covering youth and internet culture for NBC News, based in New York.
Gen Alpha’s hyper-online manner of speaking has officially entered the zeitgeist. Oxford University Press announced Monday that “brain rot” — the catch-all term for bizarre and semi-unintelligible extremely online language — is its 2024 word of the year. The academic publishing house defined brain rot as “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material considered to be trivial or unchallenging.
'It demonstrates a somewhat cheeky self-awareness in the younger generations about the harmful impact of social media that they’ve inherited.' From 2023 to 2024, the term “brain rot” increased in usage frequency by 230%, according to Oxford University Press. The term is often used in 'a humorous or self-deprecating manner by online communities,' Oxford University Press said.
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