This episode features Braeden, a seasoned leader who transitioned from a solopreneur to a strategic leadership role in a corporate setting. He shares his unique journey, challenges, and insights on navigating this shift.
I’m a longtime executive coach who works with highly successful leaders who’ve hit a bump in the road. My job is to help them get over that bump by clarifying their goals and figuring out a way to reach them so that hopefully they can lead with a little more ease. I typically work with clients over the course of several months, but on this show we have a one-time coaching meeting focusing on a specific leadership challenge they’re facing.
Today’s guest is someone we’ll call Braeden to protect his confidentiality. Like many leaders, he’s landed in his current position through a bit of a winding path, starting in the tech sector, then going out on his own and then taking another turn into his current strategic leadership role. BRAEDEN: I ended up doing some work on contract for a client, and we went from having a very transactional relationship to one where I was invited to actually be working with their owners, executives, leaders, all the way down at more of a strategic level, trying to understand how things that I could deploy might help them strategically, competitively. My role has continued to expand into that strategic level, and my job title changed as a result of that. And my day-to-day now is a weird mix of things that take you all the way from that 30,000-foot strategic level advising, counseling, coaching, our ownership, executive level, senior leadership on strategic decisions, managing what we would call our strategic plan, which is a living and breathing document, a set of commitments that we’ve made and a system whereby we can track our progress toward those commitments. But also I’ve carried all of that IT stuff with me. MURIEL WILKINS: In making the leap from solopreneur back into the corporate world, Braeden was motivated by a few things. BRAEDEN: I really felt a sense of ownership over what we had built. We’ve done some things that no other organization in our field is doing, and that’s really excitin
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