Why OnceUponaTimeinHollywood's $40 million boxoffice debut doesn't guarantee a fairy tale ending
For Sony and Tarantino, the moment of reckoning will come during the movie's second weekend and beyond, as well as the performance overseas, whereOnce Upon a Time in Hollywood
is a passion project for Sony studio chief Tom Rothman, and he strategically picked a corridor where that is devoid of big event pics, save for, which debuts Aug. 2. The hope is that the film will play into September, and then get a renewed boost from awards attention. Set in the winter and summer of 1969, the R-rated film is an intertwined twinned tale of a changing Hollywood and the Charlie Manson Family. Margot Robbie plays Sharon Tate, the actress and wife of Roman Polanski who, in real life, was murdered by Manson's followers.
"My feeling is that the B CinemaScore reflects the fact that casual audiences aren’t exactly enamored by the inner details of obscure Hollywood lore," says box office analyst Jeff Bock of Exhibitor Relations. "Cinephiles are eating it up, as are most critics, but the average theatergoer craves not these things. And I also think that the Manson elements were played up in a big way without really paying off. That probably turned off casual fans.
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