Steven Spielberg’s 'West Side Story' posted a subdued opening day at the box office.
posted a subdued opening day gross of $4.1 million from 2,820 theaters at the Friday box office for a disappointing domestic opening in the $10 million to $11 million range.
The good news: if those projections hold, the 20th Century and Disney film will claim the No. 1 spot on the chart ahead of Disney Animation holdoverhad hoped to clear at least $13 million in its start. Musicals face a huge challenge in the pandemic era since they rely on older adults, and particularly older females. So far, moviegoers over the age of 35 are the leeriest in terms of returning to theaters.
The overall marketing campaign has positioned the film as an event pic and love story instead of a musical, in hopes of attracting younger consumers who are so far fueling the box office recovery.was originally set to open in 2020. The film stars Ansel Elgort and newcomer Rachel Zegler as star-crossed lovers Tony and Maria and opens 60 years after the first movie hit the big screen on its way to scoring numerous Oscars, including best picture.is likewise expected to be a major Oscar contender.
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