Amazon originally intended for the $250 million Christmas movie to go straight to Prime Video before it bought MGM.
, opens across North America this weekend after a tough fall. Tracking suggests the action-adventure movie will unpack a domestic debut in the $30 million to $35 million range forHowever, there will be plenty of chatter about the movie’s box office performance considering it cost $250 million to make.
Rated PG-13, the original story follows what happens when Santa Claus — whose code name is “Red One” — is kidnapped and the North Pole’s head of security must team up with the world’s most infamous bounty hunter in what Amazon MGM describes as a globe-trotting, action-packed mission to save Christmas.also stars Lucy Liu, Kiernan Shipka, Bonnie Hunt, Kristofer Hivju, Nick Kroll, Wesley Kimmel and J.K. Simmons. It is rated PG-13 in the U.
The studio also did a a number of local promotions to reach multicultural audiences. Amazon collaborated with It’s Boba Time, a popular AAPI-owned boba company, in all 88 of their locations for two weeks and created a custom -themed drink called the “Missing Santa.” The studio partnered with five local Black-owned coffee shops and bakeries to host free drink giveaways to promote the film during opening week. Locations included Hilltop in Los Angeles and Sip and Savor in Chicago.
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