Disney's Mulan is off to a low-key start at China's theatrical box office, a market where it was once expected to be a sure-fire blockbuster.
is off to a low-key start at China's theatrical box office, a market where it was once expected to be a sure-fire blockbuster.had pulled in just $4.4 million as of 5 p.m., Beijing time, Friday, according to data from local box office tracker Artisan Gateway. As of 8 p.m., local time, ticket sales had climbed to approximately $6 million .did last weekend. The Christopher Nolan-directed sci-fi film finished its opening weekend with $30 million.
's $20 million domestic opening was cheered stateside — but China's box office already is capable of earnings much closer to pre-pandemic full capacity, thanks to the country's far more effective containment of the virus. In late August, local tentpoleThroughout this week, local analysts and industry insiders were expectingto debut somewhere between $30 million to $40 million. Thus far, it's tracking to land on the low end of that range.
But word of mouth is everything in the always unpredictable China market, and the country's leading ticketing apps — Maoyan and Alibaba's Taopiaopiao — have yet to release their average user ratings forThe Disney tentpole has already weathered a torrent of ugly news internationally — and the bad press has begun to have an oblique effect within China.in any way, according to a report Friday from Reuters.
China maintains that the mass detention camps in Xinjiang are part of a peaceful effort to improve the region's security and economic development. Beijing also is allergic to international criticism of its actions in the region, and all mentions of the issue are strictly censored within China.coverage was ordered — but the agency's sources said they suspected it was related to the international outcry over Xinjiang.was once expected to do gangbusters business in the Chinese market.
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